The Art of the Cocktail: EFFEN Vodka

No, Chuck Bass wasn’t in attendance for EFFEN Vodka’s evening of cocktail mixology at Hotel Empire, but the drinks certainly were flowing as was the creativity.

EFFEN Vodka Art of Design

EFFEN Vodka welcomed food bloggers around NYC including myself to enjoy and vote for favorite concoctions from area mixologists. And these mixologists certainly had the imaginations to dream up some delicious delights including a “Smoke N’ Cherries” made with EFFEN Black Cherry and Reposado Mezcal, “The Kyoto Cocktail” with EFFEN 80 Proof and passion hibiscus tea, as well as “Cherry
Jubilee,” with Prosecco and Marischino cherries.

Laura Cruz’ “Smoke ‘N Cherries”

Perhaps the most popular part of the event was the EFFEN Cucumber Design Station in which you had the opportunity to select your pairings. I opted for the EFFEN Cucumber with lime, jalapeno and watermelon.

EFFEN Vodka Cocktail Design Station

My concoction

Each of the mixology tables had vases whereby bloggers could vote for their favorite cocktails by dropping in marbles. The winner? Read on.

The evening reception also featured a presentation with models wearing garments in the EFFEN Vodka signature colors/flavors including Cucumber, Black Cherry, and Dutch Raspberry.

I’m feeling seriously courted as in 2013, EFFEN is creating a community of social brand ambassadors, providing bloggers like me with a bunch of ways to get involved and benefit in a big way.

It was a perfect night to imbibe stellar drinks while overlooking the city.

And now for the winner?

Jhailen Puello

The Kyoto Cocktail

1.5 oz Effen 80 proof
2 oz Tazo passion hibiscus tea
1 oz Agave Nectar
Topped with sprite
Garnished with a mint spring

The other amazing cocktails:

Laura Cruz
Smoke ‘n Cherries:

1 ½ ounce Effen Black Cherry
¾ ounce fresh lime juice
½ ounce simple syrup
½ ounce Reposado Mezcal
1 egg white

Danny Neff
2 oz. EFFEN Black Cherry Vodka:
3/4 oz. Pineapple Juice
1/2 oz. Honey Syrup
2 Dashes Peychauds Bitters
Shake, Strain with a Lemon Twist.

Will Peet
Scant 1/2 oz Cardamaro

1/2 oz simple syrup
1/2 oz lemon juice
3/4 oz Dolin Dry Vermouth
1 oz Effen Black Cherry

James Menite
Cherry Jubilee:

6 muddled maraschino black cherries,
1 1/2 oz Effen black cherry vodka,
3/4oz vanilla syrup,
1/4 oz Maraschino syrup (from the jar)
1/2 oz freshly squeezed lime juice, topped with prosecco
Cherry garnish


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